Fireproof Socks

Sometimes people ask me why I named my website FireproofSocks… there is an answer for that, and I’ll tell the story if you ask. But what I didn’t foresee in my choice of a name was how poor my Google Ads would be. Usually when I look at my page, I sneer in frustration at the idiotic ads that appear in articles about Perl and MySQL. Safes? Are you serious? Is anyone really surprised when a door-knob has an IQ that is higher than my click-through rate?

The lesson I’ve learned from the Google Gods is that the NAME of your domain trumps your content to a huge degree. Bastards. As Frank Zappa might say “Who’s @#% do you have to suck to get some relevant ads around here?”